Multi-Market Customer Delivery
Client
A Midwestern Media Company
Initial Status
The company possessed years of media experience, except in its new market segment. The company was expanding into the coupon marketing space. Seven cities had been prepared for growth. Branding and the means of distribution remained unattended.
Solution
Instead of replicating the competition's branding model, each market possessed its own market image. Web site, print production, marketing and sales strategies were developed and deployed.
Results
The first city web site was launched and print publication was delivered through the free market retail model within six month's of the project's launch.
