Franchise Deployment
Client
A Southeast Media Company
Initial Status
A Dallas franchisee of a Florida base company continued supplementing the operation with revenue from other companies they owned.
Solution
We analyzed the debt structure, operational expenses, sales strategies and distribution channels. It was immediately determined that the publication was inappropriately priced for the market.
Results
The sales methods were discarded and replaced by a market responsive model. After much deliberation with the Franchisee, it was mutually agreed that the business was not a good fit for the ownership's long-term financial goals. The publication was ultimately sold to a new Franchisee with more experience and passion for marketing and media.
