Initiative Deployment
Client
An Inexperienced Entrepreneur Starting First Company
Initial Status
The appliance rental company lacked the requisite marketing and retail experience to continue in business.
Solution
Coaching and project management were required to place this company on the path to profitability. By a large margin, retail sales training and marketing were to be the greatest area of investment. Sound market segment focus was also required, given the the competitive marketplace.
Results
The company agreed to make the local university's vast student population their focus instead of the entire market. This freed up their resources to focus marketing and sales efforts toward the 18-25 year olds. Their efforts paid off. They assumed market leadership in sales numbers.
