Brand Development
Client
Media Company Steeped in Print
Initial Status
The company needed to expanded past the print only platform to encorporate web-based and moblie offerings for a new media brand.
Solution
We teamed with ownership to create a new cross-platform media brand addressing the classifieds, apartment rental, coupon & deal, and restaurant market segments.
Results
We lead the creative groups to develop powerful and effective web site and mobile applications. The print magazine line flowed seemlessly into the newer technologies. After the project was delivered, our team developed and implemented the marketing and sales intiatives required to deliver a functioning and profitable service line within six months of inception.
